The song was Jim Morrison‘s reaction to the Vietnam War and the way that conflict was portrayed in American media at the time. Lines such as “Breakfast where the news is read/ Television children fed/ Unborn living, living dead/ Bullets strike the helmet’s head” concern the way news of the war was being presented in the living rooms of ordinary people.
A secondary message is the image that war is normalized within everyday life as is depicted with the unknown soldier being shot while the American family sits for breakfast and watches television. It is this lack of identity with the soldier that infuses the position of an ignorant citizenry who are largely devoid of emotion in regards to the men who are fighting and dying for them.
en.m.wikipedia.org
America On Coffee 